Author Bio

Dr. Torres’ research focuses on the decision-making processes of specialty crop farmers along with customers’ perceptions and preferences. Her expertise includes the economic modeling of adoption of new technologies, the development of decision-making tools for specialty crop growers, and the economic impact of growers decision-making processes. Her research provides relevant research-based information to her extension program, Horticulture Business ( to provide trainings and publications to farmers, business owners, Extension personnel, and policymakers. Dr. Torres’ program has produced: 1 book chapter, 12 refereed journal articles (research based), and 5 articles in progress. Her findings have reached extension outlets via 15 peer-reviewed articles (extension based), 9 trade press articles, 8 newsletter articles, and 4 publications in progress. Torres also delivers her expertise via interviews to trade magazines and other media such as NPR,, Chicago Tribune, NY Food and Policy Center, and Marketing Munchies podcast.


Wednesday - 1:00 pm-3:00 pm - Room: Atrium

Is grafting worth it for my operation? A Partial Cost Benefit Analysis of Early-Season Production of Grafted Seedless Cucumber in High Tunnels Orlando Rodriguez, Ariana Torres, and Wenjing Guan

We conducted a study to analyze the economic benefit of grafting seedless cucumber grown in high tunnels. A comparison of partial costs and returns between grafted and nongrafted cucumber was developed. Data included production costs, yield, and price of cucumber at different market channels. This data was used to develop a partial budget analyses and